Weddington Way

A New Way in Bridal Wear

Weddington Way is a collaborative shopping experience for wedding parties and the fastest growing e-commerce business in the $100 billion wedding industry. At Weddington Way, bridal parties can browse the largest assortment of bridal party fashion available online and share and discuss products in a virtual showroom.
By offering a collaborative experience, personalization, and its namesake line of ready-to-wear dresses, Weddington Way is differentiated from anything else that exists in wedding, e-commerce or retail. Their aim is to have many pictures of millennial bridal parties dressed by us in our grand wedding album.